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PR that lasts. Rose PR/new media, a venture of Rose Public Relations Inc., is a new kind of public relations firm, built from the ground up for the era of digital communications. We believe that the Internet has changed communication so dramatically that traditional public relations alone is no longer adequate. Shrinking newsrooms, declining ad sales at newspapers, and consolidation into digital media tells us that traditional media, and traditional media relations, is a relic of a bygone era. Social media, Internet communications, feedback and engagement has changed the game. |
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We engage, we don't dictate. At RPR/new media we conceive and implement strategies to generate meaningful exposure that lasts. We have the vision and capabilities to develop digital assets that brand a company, product, service, or individual through the Internet for the long term. The market is generally overestimating the importance of social media/new media in the short term, and underestimating its importance in the long term. The methods that the media uses to gather, research, package, and deliver news has shifted dramatically and irreversibly. The PR pro needs a new set of skills and new methods that mirror the skills required of the media today. We engage audiences, expand and focus your digital footprint, conduct media relations programs that account for the way reporters, editors, and producers think and work in today's digital environment. We understand that today's environment requires engaging your audience in a two way conversation that builds trust, goodwill, and positive brand recognition. It is not a short-term fix, it is a lasting dialogue. |
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We have the resources and expertise. At RPR/new media "new media" is not an add-on service or a buzzword, it is the central focus of what we do. We gather expert, accomplished resources to focus on public relations programs that use blogs, podcasts, video, or virtual reality to reach a business-to-business audience, to establish a digital footprint for more effective media relations, or to reach target constituents. Home
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