Internet Communications Strategy

The Internet is the most leveraged, powerful, cost effective medium we have. It is the core of any marketing, promotion, or public relations program. Are you using the Internet to your greatest advantage? Are you integrating all the elements of your public relations program through the Internet? RPR/new media can set the Internet communications strategy, and implement the tactics, that will brand your product, service, or idea for lasting impact in today's digital media world.

Blogs

We create blogs, maintain blogs, actively post to our own blogs and other blogs. We follow industry trends and pioneer a few of our own. If it's happening in the blogosphere, chances are that we know about it. RosePR/new media has the resources to create and maintain blogs in a B2B or direct to consumer environment.

Podcasts

Podcasts have become essential tools in many B2B applications. Video podcasts are becoming popular to reach widespread audiences. RPR/new media has resources for high quality professional podcast strategy, development, and marketing.

Web Site Development

RPR/new media and its partners build web sites with impact and intelligence - built for business, and integrated into long-term marketing/public relations objectives. RPR/new media develops web sites from a public relations perspective, including information architecture, messaging, PR-driven SEO, content development, design and production.

Media Relations

Publicity still is a critical component of most public relations programs. Good media relations requires knowing your business, knowing the story, knowing the media, and most importantly, knowing how and when to pitch. It is also knowing that in the digital age the old rules don't apply.

We maintain excellent relationships with many top tier journalists, editors, producers, and influential bloggers. We think like journalists, we are on top of media and PR industry trends, and we are prolific writers. We are not smile-and-dial media spammers. We hope that we are smarter than that.

Editorial Services

RPR/new media takes an unusual approach to editorial. We never call it content. It is not filler or boilerplate or the last item on the checklist in a print or web project. The right words build the argument. Words persuade, define, project, convince, comfort. Words are your idea, messages, your plan, your vision. RPR/new media editorial team has dozens of years experience in corporate, creative, and technical writing and editing.

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